Zenji Watanabe: Graduated from the law department of the Faculty of Law, Gakushuin University.
Study abroad in the UK and the USA to learn personnel, organization, and sales management.
In 1986, with the support of Mr. Akio Morita (founder of Sony), he founded Abitech Japan Corporation and became a representative director.
Involved in human resource education and sales support for Sony Corporation and domestic and overseas sales companies for 20 years.
Started Sony's reemployment support project in 2003 and at the same time launch a venture company support project.
His consulting experience for over 100 domestic and overseas companies.
Record of lecture in China: "International Forum on China"
At "International Forum on China Top Brand Strategy", Watanabe gave a lecture on "Brand Strategy" as an invited lecturer of the Chinese government. (2002).
"Made In China" ... The concept that is imaged from this word has changed significantly in recent years.
Behind the rapid development of China in recent years, in addition to the merits of conventional low cost, the improvement of quality, pursuit of customer satisfaction, the evolution of the ability to respond quickly to the market, etc. are greatly affected. One of the things that is particularly emphasized among them is the "brand strategy."
China, as in Japan's high-growth period, plays a role as an international market, taking advantage of the power of technology, quick turn-off and flexibility. It is necessary to form a "strong brand" in order to create a company that brings high profits in the international market.